The platform that powers your go-to-market
Monitor public buying signals, enrich company and contact data, and prioritize the right accounts. All in one platform.
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Stop Losing Customers to Competitors Who Show Up First
Manual Monitoring Wastes Time
You're checking Reddit, X, and LinkedIn manually—or missing buying signals entirely while competitors spot your prospects first.
Monitoring Tools Don't Qualify Leads
Brand24 and Mention show you mentions, but can't tell you if it's a $50M company or a student project. You still need LinkedIn Sales Navigator and manual research.
Cold Outreach Is Getting Harder
Apollo and ZoomInfo give you contact lists, but everyone's tired of cold emails. You need inbound signals—people already discussing their pain points.
Manual process
30-120 min
per qualified lead
With Hazelbase
5 min
per qualified lead
Three Steps From Public Signal to Qualified Account
Discover High-Intent Market Signals
Real-time monitoring across public web sources
Monitor keywords relevant to your offering—or just provide your website URL and our AI recommends keywords based on your value proposition. Get instant alerts when your market discusses problems, vendors, or purchase criteria relevant to your team.
- Whole-word matching prevents false positives
- Custom URL filters (monitor specific subreddits, LinkedIn groups, etc.)
- Webhook and email notifications
Qualify Matches Automatically
B2B enrichment shows which accounts deserve attention
Conversations are instantly enriched with company size, revenue, tech stack, contact information, and employment history. Plus, AI relevance scoring (0-100) ranks matches so you prioritize the best opportunities.
- Company firmographics (employee count, revenue, funding)
- Individual contact data (email, phone, LinkedIn profile)
- AI scoring based on your custom criteria
Can I monitor competitor mentions specifically?
Yes. Track brand mentions, competitor mentions, category terms, or buying-language signals. Our AI recommends keywords and filters based on your organization.
Turn Signals Into Research-Ready Context
Structured account research for your team
AI summarizes the discussion, highlights relevant context, and builds structured account briefs for internal review. Your team decides how to follow up through your own workflow and channels.
- Platform-aware summaries and context extraction
- Internal notes and account briefs
- Uses your organization profile for relevance
Why not just use ChatGPT?
Hazelbase combines monitoring, enrichment, scoring, and AI-powered research in one workflow. Instead of starting from a blank prompt, your team gets structured account briefs tied to the right company and discussion.
Discussion Summary
Prospect is evaluating tools and comparing vendors. Main concerns: setup time, data quality, and reporting.
Account Snapshot
Mid-market SaaS company, 45 employees, estimated $8M revenue, hiring in sales ops, likely evaluating new GTM tooling this quarter.
Research Note
High-fit account. Route to sales for review. Add competitor-monitoring keyword set for ongoing tracking.
Why Teams Choose Hazelbase Over Alternatives
Real-time monitoring
Contact enrichment
Inbound signal detection
AI-assisted analysis
Relevance scoring
Complete workflow
The cost of doing this manually:
- Brand24:$199/month
- LinkedIn Sales Navigator:$80/month
- Manual qualification:10 hrs/week + $400/month
- Total:10 hrs/week + $679/month
$49/month
Saves 10 hours/week
Everything You Need in One Platform
Keyword Monitors
Set up unlimited keyword tracking with smart filtering. Configure whole-word matching, URL patterns, and custom notification rules. Coverage across Reddit, X/Twitter, and LinkedIn.
Relevance Scoring
AI scores every match from 0-100 based on your custom criteria. Define what makes a conversation high-quality for your organization—company size, pain point relevance, decision-maker level, or any other factors.
B2B Data Enrichment
Matches are enriched with company firmographics (size, revenue, funding, tech stack), contact information (email, phone, LinkedIn), and employment history. Access comprehensive B2B data beyond just matches.
AI-Powered Account Research
Get structured account briefs, discussion summaries, and internal research notes grounded in the conversation context and your organization profile.
Webhook & Email Alerts
Get instant notifications when high-value matches appear. Configure alerts based on relevance scores and custom criteria to never miss an opportunity.
Developer API
RESTful API for custom integrations. Cursor-based pagination, comprehensive endpoints for people data, company data, keyword monitors, and AI analysis.
How B2B Teams Use Hazelbase
Sales Teams
"We monitor public discussions where prospects compare tools. Hazelbase shows us the signal, enriches the account with company size and revenue, and helps our team prioritize who to research first."
Faster account qualification
Marketing Teams
"We track competitor mentions and category trends across public channels. Hazelbase helps us spot recurring objections, compare messaging themes, and share cleaner market insight with the team."
Better market visibility
Agencies
"Managing market monitoring for 8 B2B clients. Hazelbase's API lets us automate signal collection and qualification, while AI-powered account research speeds up client reporting."
More coverage per client
Common Questions
How is this different from setting up Google Alerts or manual monitoring?
Google Alerts don't cover Reddit or X effectively, and they can't tell you if the person discussing their problem works at a $50M company or is a solo freelancer. Hazelbase enriches matches with B2B data and scores relevance automatically—saving 2-3 hours of research per lead.
Do I need to configure keywords manually, or can Hazelbase do this automatically?
Just provide your website URL. Our AI analyzes your offering and recommends keywords, competitor terms, and pain points to monitor. You can customize or override these recommendations anytime.
What does "unlimited" monitoring actually mean? Are there caps?
Unlimited keyword monitors means no limit on how many keywords you track. Match limits (how many results we process) and platforms vary by plan.
How accurate are the AI-generated account briefs?
Briefs are grounded in the actual discussion content and enriched company data—not generated from a blank prompt. The AI summarizes what was said, highlights relevant account context, and flags key details. Your team reviews everything before acting on it.
How does AI scoring work? Can I customize it?
Yes. Define your scoring criteria in plain language: "Score higher if company has 50-500 employees and author mentions 'lead generation.'" The AI applies your instructions to every match and explains the score. Update your criteria anytime as your ICP evolves.
What if I need data beyond just keyword matches?
Hazelbase includes comprehensive B2B data access. Search people by email/LinkedIn URL, search companies by domain/name/revenue, and enrich existing records. Full API access included.
Simple, Transparent Pricing
Paid plans start at $49/month with 14-day free trial. No credit card required to start.
All plans include keyword monitoring, B2B enrichment, AI-powered account research, and API access. Match quotas, platforms, and rate limits vary by tier.
Start Finding Your Next Customers Today
See where your market is discussing problems, vendors, and purchase criteria. Monitor public channels, enrich accounts with B2B data, and review the highest-value signals in one place.
No credit card required • Full platform access